The world’s first electric toothbrush, the broxodent® was born in Geneva in 1956 from the mind of its Swiss inventor, Dr. Philippe-Guy Woog. Introduced to the world by Squibb Pharmaceutical at the centennial of the American Dental Association in 1959, this revolutionary device was soon caring for the teeth and gums of all who wished for a healthy mouth in the age of the modern diet. Today, with over 50 years of development and 167 clinical studies, the BROXO® line of products remains the gold standard in oral prophylaxis – for a healthy Swiss smile.

For more information, please visit the official website at: www.broxo.com.